This is “DRD” In-Store Digital Retail Display
Letter from the CEO
Year 2020 brought us a new normal, our traditional way of our business was suddenly changed and the sales of professional beauty products have shifted from professional hair salons to online stores. After 29 years in the Beauty Industry, and working in different capacities from distribution to manufacturing of professional haircare and skincare products, I am witnessing the total shift in consumers behavior to shop online, mostly by necessity and not by choice. At the same time, I was amazed by the hard work of all salons and hairstylists that struggling to stay in business and trying to survive by giving services on the sidewalks or parking lots behind the salons.
So, what is the future of this $46.6 billion-dollar market for salons and spas after Covid?
We identified the biggest problem, with respect to retail out of salons and spas in the professional beauty industry and figured out how to solve this problem! This issue became especially obvious after the closer of thousands of salons and spas because of the pandemic and the number of online stores that started selling professional skincare and haircare products, which eliminated the chance for any salon or stylist to make money the traditional way of recommending and selling products to their clients.
Now for the first time, the professional beauty industry will get to reinvent itself by using DRD and provide an opportunity to all salons and spas worldwide to educate, promote and sell their products directly to their clients without competing with large online stores and product diverters and best of all, to captured customers without investing a penny to carry inventory. And with every product sold at any salons or spas, they will make their margin and profit!
DRD will bring back full retail business to every salons or stylist’s chair without any investment required to carry inventory and yet still making profit. Additionally, DRD will provide the opportunity to support distributors and their sales consultants by giving them a platform to sell their products at full margin. Furthermore, DRD will provide an opportunity for the manufacturers to once again educate and promote their products to the industry and directly to the end user, so every stylist can use and recommend those products to their clients.
Salons will incur Zero cost to install, Zero outlay of cash for inventory, Zero wasted square footage for products collecting dust on shelves, Zero maintenance and upkeep.
- DRD is a true win-win retail digital platform for the professional beauty industry and the secret lies in the convenience, ease of use and large visual interface.
- DRD provides a secondary income for all the salons and stylists without any upfront investment, that is needed more than ever.
- DRD is a true game changer for the consumers; No more doubt if the product is the right one because their stylist is guiding them what to choose and the product ships directly from the distributor to insure the freshness and authenticity.
- DRD will also provide the opportunity for consumers to support their local hair salons or stylist and keep them in business by their purchase at the salon and not online.
- DRD will provide an option for clients to get subscription to receive their products every month, so they are never out of their favorite hair/skincare regiment.
- DRD will use existing professional hair/skincare distributors and their sales force in the US and International markets to distribute and service the displays and will keep and create thousands of jobs that are under threat of being lost due to Covid.
DRD will expand retail offering without any space, brand or inventory limitations.
A true Win-Win situation for everyone! DRD is a true NEED for this era of uncertainty.
Welcome to the future of In-Store Digital Retail….
